March 20, 2020

Published in October 2010, "PIONEERS" is a visually striking photo book that embodies Americana and masculinity. Shot by photographer Rick Day @rickdaynyc against the incredible backdrop of California, "PIONEERS" is a landmark in RUFSKIN history as the book features, what is now vintage, RUFSKIN denim, underwear, and swimwear. From the High Sierras to the middle of the desert, Day captures models such as Joseph Sayres and David Webster wearing original denim pieces with the sexy low-rise fit you'd expect from RUFSKIN. The perfect collaboration.

"PIONEERS" is Available on Buy here.

Take a look into the pages featuring RUFSKIN.