WHAT IS A RUFSKIN?


FOUNDERS DOUGLAS COATS AND HUBERT POUCHES

Douglas and Hubert met in Paris, France while in the fashion business. Soon after they had eyes on the USA and later found California their home. With influences of the rugged West and the beaches of Brazil, RUFSKIN was born to fill a void in low waist sexy men's denim options at the time. The name RUFSKIN comes from casca-grossa, a Brazilian Jiu-Jitsu term meaning “tough skin”. 

The couple will be celebrating 30 years together this Fall.

@dougrufskin @hubertrufskin





RUFSKIN HEADQUARTERS

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