RUFSKIN® BAJA SWIM 2023 PRESS KIT

RUFSKIN BAJA SWIM 2023

"ALWAYS SUMMER, ALWAYS BAJA CALIFORNIA"

RUFSKIN'S 2023 SWIMWEAR RANGE COMES IN 3 WAVES, FUSING INNOVATIE DESIGNS THAT ARE ALWAYS GEARED TOWARDS AMPLIFYING THE MALE FORM,

WITH PREMIUM TEXTILES CREATING SWIMWEAR THAT'S JUST AS FUNCTIONAL AND SUPPORTIVE AS IT IS SEXY. WAVE 1.0 IS COMPOSED OF STRICTLY SOLIDS, INTRODUCING

50+ NEWSTYLES OFFERING NEON COLOR BLOCKS, BRIEFS FEATURING MATTE FINISH AND SHINY STRETCH-NYLON, CLASSICS LIKE THEIR PATENTED DUAL-WAIST CALKINI, T-BACK BODYSUITS,

BIKINISEMBELLISHED WITH CHROME HARDWARE AND CUSTOM ENGRAVED D-RINGS, PLUS ESSENTIALS LIKE THE SQUARE-CUT AND MINI-SUNGA JUST TO NAME A FEW, THERE'ES TRULY AN OPTION

FOR ANY MOOD WHETHER YOU'RE FEELING "CHEEKY" OR WANT A LITTLE MORE COVERAGE. THE NYLON HAS 4-WAY STRETCH, QUICK DRYING WITH SHAPE RETENTION, PROVIDING MAXIMUM

STRETCH WITHOUT LOSING IT'S SHAPE. COLOR CODED FOR THE FIRST TIME EVER, RUFSKIN.COM'S BAJA SWIM CATEGORY IS CATERED FOR THOSE WHO KNOW EXACTLY WHAT SHADE THEY

ARE LOOKING FOR. NOW LET'S TALK WAVE 2.0...

RUFSKIN'S SECOND WAVE CONSISTS OF 12 NEW STYLES MADE FROM A TECHNICAL MICROFIBER BLEND THAT ALLOWED A VARIETY OF CUSTOM SUBLIMATION PRINTS, STRATEGICALLY PLACED

ON THE GARMENTS TO NATURALLY AUGMENT YOUR BODY. THE PRINTS FEATURING "CALIFORNIA GRAFFITI, JUNGLE LEAVES, CARBON FIRBER, RAINBOW SPIRAL, DENIM AND ROMAN STATUE" MOTIFS,

PRINTS THAT ARE TRUE TO RUFSKIN'S HERITAGE. ONCE AGAIN WITH HIGH STRETCH AND SHAPE RETENTION, THE MICROFIBER REALLY MOLDS TO AND HIGHLIGHTS THE PARTS OF YOUR BODY YOU WANT

TO SHOW OFF MOST, THE PRINTS BECOME EVEN MORE VIVID WHEN WET.

IT DEFINITELY DOESN'T END THERE... WAVE 3.0 INTRODUCES AN ENTIRELY NEW CONCEPT FUSING RUFSKIN'S SIGNATURE CUTS WITH SLIDING WAISTBANDS SO YOU CAN STYLE BUNCHED OR FLAT,

SEE THE PIETRO SWIM BRIEF IN SHADES OF CORAL AND BURNT OLIVE, FEATURING A THICK CONTRAST WAISTBAND WHILE AN EYE-CATCHING TRIANGULAR CUT-OUT EXPOSES A SLIVER OF SKIN AT BOTH HIPS,

+ THE FIERO SIGNATURE EURO-CUT SWIM BIKINI WITH A THIN SLIDING WAISTBAND THAT GIVES OFF A RETRO CALIFORNIA VIBE. COMPLETE THE CLOSET WITH THE LASTEST BEACHWEAR ESSENTIALS LIKE THE PAZ

DISTRESSED DENIM SHORTS WITH EITHER A LIGHT OR DARK DISTRESSED WASH AND THE NEW STRETCH-COTTON RAYON-MODAL TOPS FEATURING CUSTOM WATER-BASED SILK SCREEN PRINTS WITH

RUFSKIN'S "DISCO" LOGO.

IT WAS ONLY RIGHT THAT RUFHOUSE STUDIOS TOOK A TRIP TO THE NEIGHBORING COAST OF BAJA CALIFORNIA SUR, EMBARKING ON ADVENTURES LIKE HOPPING ON A BOAT AND SWIMMING A

KILOMETER OUT TO AN ISLAND, ESTABLISHED THE PERFECT BAJA BACKDROP IN THE BEAUTIFUL AND HISTORIC CITY OF LA PAZ. ALL PHOTOGRAPHY BY OWNER/HEAD DESIGNER HUBERT POUCHES

WITH STYLING AND ART DIRECTION BY CO-FOUNDER AND PRESIDENT DOUGLAS COATS.

BAJA CALIFORNIA SWIMWEAR IS AVAILABLE DIRECTLY AT WWW.RUFSKIN.COM, AT THE RUFSKIN FLAGSHIP STORE IN SAN DIEGO, CALIFORNIA AND SELECT RETAIL PARTNERS WORLDWIDE.

ABOUT: ESTABLISHED IN 2002, RUFSKIN IS CELEBRATING ITS 21ST YEAR AS A MEN'S FASHION LABEL THAT DESIGNS AND MANUFACTURES APPAREL AND ACCESSORIES IN SAN DIEGO, CA

FOR WORLDWIDE DISTRIBUTION. THE LINES INCLUDE DENIM, SPORTSWEAR SWIMWEAR UNDERWEAR AND ACCESSORIES.

FOR ADDITIONAL MATERIAL/PHOTOS CONTACT [email protected]