RUFSKIN is currently celebrating 20 years since the brand was born in a small garage in South Park, San Diego, California.
Since 2002, RUFSKIN has become more of a lifestyle for its wearers, rather than being just another pair of jeans. The Southern California-based brand, which also includes underwear, swimwear, sportswear, leisurewear, and accessories, was created to enhance the individuality of the male form, while at the same time, it has redefined the concept of what sexy can look like. Essentially directed toward men, the concept of the brand focuses on the California Lifestyle. It is entirely designed and manufactured in Southern California.
Todos los productos están disponibles en rufskin.com, en su tienda de San Diego, California, y en tiendas seleccionadas de todo el mundo.
Regularmente se lanzan nuevas colecciones de cápsulas que captan la esencia de los estados de ánimo actuales.
Douglas y Hubert se conocieron en París, Francia, en el negocio de la moda. Poco después de que tuvieran los ojos puestos en los EE.UU. y más tarde encontraran su hogar en California. Con influencias del escarpado oeste y las playas de Brasil, RUFSKIN nació para llenar un vacío en las opciones de vaqueros para hombres sexys de cintura baja de la época. El nombre RUFSKIN viene de casca-grossa, un término de Jiu-Jitsu brasileño que significa "piel dura".
The couple will be celebrating 32 years together this Fall.
@dougrufskin @hubertrufskin
Having the freedom to harness their creativity as their own clients is both rewarding and fun. Photographing their own ad campaigns and online product images is their “escape” from their daily lives. Both gents have always had attachment to the fashion business in some form or another; from previous jobs as a model, talent scouting and photography; these have all influenced their drive to create original photos that are sexy and inviting.
RUFSKIN'S love affair with the wild deserts of Southern California.
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