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CALIFORNIA CRAFTED SWIM/BEACHWEAR
THIS YEAR IT'S ALL ABOUT THE SHINE... AS RUFSKIN CELEBRATES THEIR 20TH ANNIVERSARY, THEY LAUNCH THEIR BIGGEST SWIMWEAR GROUP EVER.
THE LOT IS COMING IN WAVES, BEGINNING WITH 1.0, THE SOLIDS AND 2.0, THE PRINTS. WAVE 1.0 FOCUSES ON RUFSKIN'S CONCEPT OF ALWAYS CREATING
CUTS THAT NATURALLY EMPHASIZE THE PARTS OF THE MALE FORM THAT MATTER THE MOST, INTRODUCING 50+ STYLES, OFFERING EVERYTHING FROM THE
SWIM BODYSUIT AND T-BACK, FUSING LUMINESCENT FABRICS WITH SHINY CHROME DETAILS, TO THE PATENTED DUAL-WAIST CALKINI™ AND EURO-BRIEF
WITH IRIDESCENT BUCKLES. CAN'T FORGET THE CLASSIC BEACH AND POOLSIDE ESSENTIALS LIKE THE ICONIC THONG/BRIEF COMBO, SQUARE-CUT, AND
BRAZIL-STYLE MINI-SUNGA. THE BODYSUIT HAS ALWAYS BEEN INCORPORATED IN RUFSKIN'S LINE, DATING BACK TO THE EARLY SPORT AND UNDERWEAR
DAYS. NOW OFFERED AS SWIMWEAR, THE THONG BODYSUIT AND "SEPARATED-SEAT" BODYSUIT WITH SIDE BUCKLE CLOSURE HAVE EVOLVED TO BE THEIR
SIGNATURES. LUXE AND QUICK DRYING, THE FABRIC FEATURES 4-WAY STRETCH, SHOWCASING MAINLY SHINY FINISHES AND A FEW MATTE. WAVE 2.0 IS
BUILT UP OF 10 CUSTOM ENGINEERED PRINT STYLES CREATED USING A UNIQUE SUBLIMATION PROCESS ON PREMIUM STRETCH MICROFIBER. THE PRINTS
COME ALIVE WHEN WET, FEATURING CUTS RANGING FROM THE TRUNK TO THE MINI-SUNGA, FULL-SEAT BRIEF, AND RUFSKIN'S SIGNATURE "CHEEKY" CUT.
THE IDEA BEHIND TOPICALIA SWIM IS TO SUPERIMPOSE; LAYER THE UNLINED PIECES, WHETHER SOLID OR PRINTED WITH STYLES LIKE THE SLING BACK-
LESS POUCH OR THE JUNIOR "MINI-THONG" FOR A CONTRAST EFFECT, SEE THROUGH WHEN WET.
BUT WAIT, THERE'S MORE... A TSUNAMI OF NEW STYLES ARE COMING SOON, INCLUDING A BATCH OF EURO-BIKINI BRIEF SOLIDS WITH THIN ASYMMETRIC
WAISTBANDS AND STRAPS, NEW CALKINIS™, UNAPOLOGETIC THONGS THAT SHOW IT ALL, PERFORATED STRETCH NYLON SWIM WITH CONTRAST WAISTBANDS
AND SPORT DRAWCORD PLUS 3 NEW PRIDEFUL PRINTS. AS FAR AS POST-SWIM, RUFSKIN HAS YOUR BACK WITH THE NEW BUTTERSKIN GROUP MADE FROM
"BUTTERY-SOFT" DOUBLE-SIDED BRUSHED KNIT, STRETCH RAYON COVER UPS ON THE WAY PLUS NEW RUF-ACCESSORIES INCLUDING CUSTOM EMBROIDERED
5-PANEL MESH BACK TRUCKER HATS, SILK SCREEN BANDANAS WITH ORIGINAL ARTWORK AND COMFY JAQUARD LOGO SOCKS TO HELP YOU VIBE
ALL SUMMER.
RUFSKIN STUDIO VISITS THE STUNNING SOUTH EAST COAST OF BRAZIL FOR THE FIRST TIME IN OVER 10 YEARS TO PHOTOGRAPH TROPICALIA SWIM.
BRIMMING WITH TROPICAL VEGETATION, COLOR, SOUND, CULTURE, BEAUTIFUL PEOPLE AND EXOTIC ANIMALS, THEY FIND KILLER BACKDROPS TRAVELLING
FROM RIO TO ESPIRITO SANTO STATE, ADMIRING BRAZIL'S ARCHITECTURE, STREET ART AND AMAZING BEACHES. "WE HAVE HISTORY HERE, RUFSKIN WAS ONCE
MANUFACTURED IN BRAZIL. IT ONLY SEEMED RIGHT TO PAY A VISIT TO SHOOT OUR BIGGEST SWIM GROUP EVER WHILE CELEBRATING 20 YEARS," SAID OWNER/HEAD
DESIGNER @HUBERTPOUCHES WHO ALSO PHOTOGRAPHED THE ENTIRE CAMPAIGN. ART DIRECTION @DOUGRUFSKIN, GRAPHICS EDITOR @PATRICK.HAYDEN
WITH MODEL AND MUSE @LSWIECKITAY.
FOR ADDITIONAL MATERIALS CONTACT PATRICK@RUFSKIN.COM