April 04, 2020


We decided to do something a little different this year while in Palm Springs during the white party, so the team joined Paul Gunn at his black trick event. We had a couple different ideas on how to set up shop at the event but last minute we said f*** it, and we turned the company van into a Red light district feel. We took our signature Hella open sign from our store front, Rufskin propaganda and of course jockstraps and made it work! Saved you a little present at the end ;)












If you enjoy following the team and BTS shoots, follow our second instagram page Rufskinsandiego


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