April 29, 2020


San Diego, CA, USA | April 22nd, 2020 -- RUFSKIN Introduces a New Summer Capsule in Color-ways that Resemble the Natural Elements of the Southern California Desert. Made from a super comfortable stretch microfiber, the “UOMO INTIMO” line offers a variety of styles from underwear to low-plunging tops, like the iconic kimono sleeve crossed v-neck, and effortless bottoms perfect for throwing on post swim. Flowy and easy to move around in, the fabric is lightweight with the perfect amount of stretch and drape to naturally follow the lines of your body. The scenic elements depicted in the landscape of the Southern California desert were inspiration for the color story, including vibrant shades of blue and orange, as well as subtle tones of sand and “melrose” which were ideal in complementing the prints and solids of RUFSKIN’s upcoming SWIM 2020 line.






With select pieces also in jet black and pure optic white, this line is as perfect for a night out as it is for a warm Summer day on the coast. “Coincidently, when we created this line we had comfy gear with an ‘after the beach’ vibe in mind”, says RUFSKIN Owner / Head Designer Hubert Pouches. “Today it seems that it is okay to feel a little selfish and wear what gives you pleasure in the comfort of your own house. ‘Intimate Man’ resumes the feeling that most of us are experiencing right now. When the sunny days arrive we will enjoy this Summer capsule by a beach somewhere. Until then, let's be patient and lounge comfortably at home.”








There is no denying the unexpected shift in our day-to-day lives. It is now more important than ever to get close and intimate with ourselves, all while being comfortable and enjoying the warm breeze from home. “UOMO INTIMO”is a guiltless solution for lounging around the house. The collection is available directly at www.rufskin.com, at the RUFSKIN Flagship Store in San Diego, California and select retail partners worldwide.