COVID-19 ANNOUNCEMENT UPDATED | CURBSIDE PICK-UP RECOMMENDED FOR ALL LOCAL ONLINE ORDERS

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COVID-19 ANNOUNCEMENT UPDATED | CURBSIDE PICK-UP RECOMMENDED FOR ALL LOCAL ONLINE ORDERS

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      RUFSKIN®
      • METALLIC
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      • SWIM
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      Women's activewear on sale!

      • Women's activewear on sale!

      Try our new Cork Yoga Brick for soft but solid support

      Check out our full lineup of yoga accessories to help you with your daily meditation practice and fitness goals...

      • Try our new Cork Yoga Brick for soft but solid support

      • Check out our full lineup of yoga accessories to help you with your daily meditation practice and fitness goals...

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      Shop Tops Today

      • Main menu
      • METALLIC
      • NEON SPORT
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      • DENIM
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      • Main menu
        • METALLIC
        • NEON SPORT
        • NEW STYLES
        • DENIM
        • SOFTSKIN
        • UNDERWEAR
        • RUFERIZED
        • SWIM
        • TOPS
        • SPORT
        • FACEMASKS+
        • SALE
        • ABOUT
      • INFORMATION
        • RUFSKIN STORE SAN DIEGO
        • SIGN UP FOR THE RUFCLUB NEWSLETTER
        • COVID-19 ANNOUNCEMENT
        • ABOUT
        • FAQ's
        • WHOLESALE
        • CONTACT US
      • RUFLIFE
        • RUFTALK BLOG
        • RUFHOUSE MAGAZINE
        • RUFSKIN #STAYHOME PLAYLIST
        • LOOK BOOKS
        • PRESS
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      NEON SPORT

      NEW STRETCH-NYLON SPORTSWEAR WITH AN 80'S AEROBIC VIBE

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      NEON SPORT

      NEW STRETCH-NYLON SPORTSWEAR WITH AN 80'S AEROBIC VIBE

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      NEON SPORT

      NEW STRETCH-NYLON SPORTSWEAR WITH AN 80'S AEROBIC VIBE

      SHOP NEON SPORT

      NEON SPORT

      NEW STRETCH-NYLON SPORTSWEAR WITH AN 80'S AEROBIC VIBE

      SHOP NEON SPORT

      NEON SPORT

      NEW STRETCH-NYLON SPORTSWEAR WITH AN 80'S AEROBIC VIBE

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      UNDERWEAR

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      SWIMWEAR

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      STRETCH DENIM

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      SOFTSKIN



      "METALLICS"

      The original CALKINI™ swimwear briefs made from premium nylon spandex with a metallic finish. A low-rise and thin elastic waistband gives a nod to the contoured pouch, back seams shapes the rear. Simplistic and effective, designed with tonal stitch and ram head rivet for branding.

      SHOP METALLICS
      NEW "METALLIC" LUNGE TIGHTS

      Stretch sport tights made from premium nylon-spandex with a metallic silver finish. 2-panel design for minimal seams and a sleek silhouette, geared with inner logo drawcord for adjustability. Faux fly, ram head rivet mid back.

      SHOP METALLICS

      SOFTSKIN

      SOFT-KNIT STRETCH RAYON LOUNGEWEAR and UNDERWEAR

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      MATCHSTICK

      The new generation of RUFSKIN’s classic slim-fit straight-leg denim jeans made from premium 100% American stretch denim in pure indigo.

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      HENDRIX

      The new generation of the iconic HENDRIX slim-fit straight-leg denim jeans made from premium 100% American stretch denim distressed with our California “sun kissed” wash.

      SHOP MORGAN

      NEON SPORT

      BULLE PINK AF

      Oversized pull-over jacket with a cropped fit and ¾ length sleeves made from transparent nylon rip-stop. “Pink AF” up top, “Electric Lemon” on the bottom, built with a v-neck and front kangaroo pocket stamped with silver ram head rivet and clear “RUF” label

      SHOP BULLE

      SOFTSKIN

      Incredibly buttery soft lounge and underwear. RUFSKIN’s classic “Euro-cut” underwear briefs reimagined in supple stretch rayon. Ultra soft elastic wraps the waist while minimal coverage at the hips, a contoured pouch, and back seam let your body do the talking. Embellished with custom branded ram head rivet.

      SHOP SOFTSKIN

      CRAFTED IN CALIFORNIA

      RONCHO GOLD

      RUFSKIN’s iconic flare-leg jeans get fully “ruferized,” made from a new stretch rubber with a matte gold finish. Built with high stretch and shape retention, these are fitted at the hips and quads while relaxed at the calves. Go rockstar and pair with moto boots or heels. Patch pockets at back, designed with a vertical pinch stitch and comfy waist geared with belt loops and antique hardware.

      SHOP GOLD RONCHO

      crafted in california

      ILLUSION

      RUFSKIN’s signature thong underwear briefs made from premium stretch microfiber with a custom “distressed denim” print. Ultra comfy along the waist, designed with a thin hip to emphasize the goods, faux fly adds masculinity.

      SHOP ILLUSION

      MADE IN CALIFORNIA

      HENDRIX

      The new generation of the iconic HENDRIX slim-fit straight-leg denim jeans made from premium 100% American stretch denim distressed with our California “sun kissed” wash.

      SHOP HENDRIX

      ultimate lounge wear

      SOFTSKIN

      These pants are pure comfort. A modern mix of lounge and activewear crafted from buttery-soft stretch rayon. Flowy and easy to move around in, snug at the rear and relaxed on the leg. Built with side patch pockets, faux fly, and comfy enclosed elastic waistband adorned with ram head rivet. Pair with EMBER for the ultimate loungewear combo.


      SHOP SOFTSKIN

      crafted in california

      RUFSKIN DENIM

      Slim-fit straight leg jeans made from premium Japanese denim allowing a perfectly distressed indigo wash we call "sun kissed". RUFSKIN's signature back yoke creates a fit you can't miss built with back patch pocket and antique zipper --  slightly frayed at the pockets for a worn-in feel. Bone stitch, antique ram head rivet, button fly, and black leatherette patch back left.

      SHOP DENIM

      RUFHOUSE MAGAZINE 4

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      RUFLIFE
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