Founded in 2002 by Hubert Pouches and Douglas Coats


Based in Southern California


Entirely manufactured in San Diego, CA USA


Essentially directed toward men, focusing on the California Lifestyle


RUFSKIN offers a full range of products including denim, swim, underwear, sport and leisurewear.


All products are available at, the San Diego storefront, and at selected retailers around the world.


New capsule collections are launched regularly, capturing the essence of the current moods.



“Nothing speaks louder than an image...that’s why I love to create clothes and photograph them to get my message across” - Hubert Pouches, founder and designer. 


Click here to read more about RUFSKIN and its founders