Made in the USA


We'll Tell You How We Like It!

  • New beginnings

    cards We are posting these postcards from last years photo campaign for Fall/Winter 2013 that had models LOGAN ALAN SWIECKI-TAYLOR and NIGEL ANTHONY MEADOWS in the deserts of Southern California and featured a "Brotherhood" theme. We are now moving into FALL/WINTER 2014 very quickly and will be featuring sneak peaks into our latest campaign photo series that we just completed over the long holiday weekend here in California. Stay tuned for some epic image adventures that embraces once again the arid and dry but beautiful landscapes that California has to offer. Not to mention a stellar collection of new designs of denim, sportswear and colder weather gear all wrapped up with two handsome models. Made in California.
  • Dog Days of Summer Promotion

    Get 20% Off at RUFSKIN.COM with Coupon Code RUFDOG from now thru September 2, 2014. DOG-DAYS-EBLAST-blog
  • rear view

    IMG_5247 There is something about this photo that our social media goes crazy for. Besides the uh hum "see through" mesh rear brief design we think it is a timeless image for RUFSKIN underwear too. ICONIC mesh briefs.
  • New York City Boy

    IMG_4473 Please put our New York City Chelsea RUFSKIN boutique on your "to do" list when visiting the city as it is definitely worth checking out plus it carries a few more items like our Rufskin Approved section that our website doesn't sell. Also the staff is friendly not to mention handsome.
  • Rufskin sighting.

    10584199_10153344271641002_2102987973_n Photographer KADMIL photographed this handsome model Marko Martinovic wearing our CADAQUES "RUFINI". Nice Monday package.

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