Wanna feel sexy? New color alert!

DEMPSEY GRY1 DEMPSEY NVY 5
The DEMSPEY has proven to be a popular style. So much we are adding two new colors; navy and heather grey. Once you put this onesy on you will feel quite plainly…really sexy. DEMPSEY singlet.¬†


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Posted in Rufskin Studio, sexy, singlet, underwear | Leave a comment

Vintage Fridays…RICK DAY edition

CORSET #1_0032 DB #2_0028 DNA 130 5141 PLAY #1_0051 RAIN #1_0014 RUFSKIN V Man ad
It’s Friday!!!! Our posts seem to come late on Friday for most of the world since California is so far west from you all. But today we bring you vintage RICK DAY and some of the images from our past campaigns. Also a sexy image from MR. TODD SANSFIELD that we almost forgot about. Have fun!


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Posted in Rick Day, RUFSKIN NYC, todd sanfield, underwear, vintage, vintage fridays | Leave a comment

Live LOUD!

Check out the Look Book for our new LOUD! Collection.


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Posted in sportswear | Tagged | Leave a comment

Italian Seasoning.

IMG_1068 IMG_1786 IMG_0315 IMG_2005 IMG_2013
One of Rufskin’s favorite models, DANIEL CIFONELLI knows how to dress in our stuff. We revisited some of his recent work just so we can see his winning smile. Shot on location in Rancho Mirage, CA.


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Posted in butts, California, daniel cifonelli, swim jock | Leave a comment

Orange you glad.

blade 2.0
Fresh faced MARCUS RANDALL left the trail for a brief second to be photographed by Studio Rufskin in his backpack and our ESPLANADE heavy duty sport shorts.


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Posted in advertising, camping, made in california | Leave a comment