Wanna feel sexy? New color alert!

The DEMSPEY has proven to be a popular style. So much we are adding two new colors; navy and heather grey. Once you put this onesy on you will feel quite plainly…really sexy. DEMPSEY singlet.¬†

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Posted in Rufskin Studio, sexy, singlet, underwear | Leave a comment

Vintage Fridays…RICK DAY edition

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It’s Friday!!!! Our posts seem to come late on Friday for most of the world since California is so far west from you all. But today we bring you vintage RICK DAY and some of the images from our past campaigns. Also a sexy image from MR. TODD SANSFIELD that we almost forgot about. Have fun!

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Posted in Rick Day, RUFSKIN NYC, todd sanfield, underwear, vintage, vintage fridays | Leave a comment

Live LOUD!

Check out the Look Book for our new LOUD! Collection.

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Posted in sportswear | Tagged | Leave a comment

Italian Seasoning.

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One of Rufskin’s favorite models, DANIEL CIFONELLI knows how to dress in our stuff. We revisited some of his recent work just so we can see his winning smile. Shot on location in Rancho Mirage, CA.

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Posted in butts, California, daniel cifonelli, swim jock | Leave a comment

Orange you glad.

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Fresh faced MARCUS RANDALL left the trail for a brief second to be photographed by Studio Rufskin in his backpack and our ESPLANADE heavy duty sport shorts.

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Posted in advertising, camping, made in california | Leave a comment