To create clothes that make you feel good about yourself. The Rufskin man is confident, inventive, and unafraid to experiment with his personal style.
Rufskin begun with a desire to fill a void in men’s fashion, starting with the ethos of our brand: a well-cut, sexy men’s jean. The business grew from its original artisan denim line, created from a garage in San Diego, to a global menswear company encompassing swimwear, underwear and athletic wear. It is built on the foundation of being at once vintage, sexy, masculine, athletic, futuristic and above all, well crafted.
More than just made in the USA, our entire operation from design and art direction through to manufacturing and shipping is done right here in San Diego, California, where our flagship store is located in the hip locale of North Park. The photography, pattern making, marketing, even IT, is all done in house, achieving a truly organic and integrated structure.
The international reach of the brand is anchored by our boutiques in New York, Amsterdam and, most recently, in South Beach, Miami.
THE FOUNDERS: Hubert Pouches and Douglas Coats
The duo met during the early '90s in Paris, France when Pouches, who had cut his fashion teeth working for Parisian labels Bernard Perris and Courreges, owned a men's modeling agency and Coats was one of his fashion models. They pooled their talents and passions and started Rufskin in 2002. More than a decade in, they continue to blaze a trail independent from the conventional fashion industry, crafting “Euro post modern attire that pays homage to American forward thinking”.